Tie-ins ĭuring the week leading up to the game, Madden NFL 21's 'The Yard' mode was updated with SpongeBob SquarePants themed content, including a Bikini Bottom-themed 'reef-top' stadium, and SpongeBob-themed modifiers. Nickelodeon's first live NFL game aired on January 10, 2021, as a special youth-specific presentation of the 2021 Wild Card playoff game between the New Orleans Saints and Chicago Bears. While a majority of the advertisements for the Bears-Saints game would be the same across both the CBS and Nickelodeon broadcasts, Nickelodeon aired some different ads more that were tailored to its younger audience, excluding ads for alcohol and sports betting apps.įirst live telecast (January 10, 2021) įurther information: 2020–21 NFL playoffs § NFC: New Orleans Saints 21, Chicago Bears 9 ĬBS Sports' ad sales team handled the ad sales for both telecasts. The broadcast had the inclusion of Nickelodeon cartoon branding as well as commentary from Nick stars Gabrielle Green and Lex Lumpkin. Additionally, the National Football League announced that Nickelodeon would air a youth-specific broadcast of an early 2021 Wild Card playoff game that CBS Sports acquired the rights to, marking the first major live sporting event on the channel. As part of the merger, CBS announced plans to add content from Nickelodeon to its CBS All Access streaming service. In December 2019, Viacom re-merged with CBS Corporation to form ViacomCBS. See also: History of Nickelodeon, National Football League on television, History of the National Football League on television, and NFL on CBS § 2020s

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