SMART LABEL CREATOR DOWNLOAD CODE

There is a marked increase in changes to regulations on the way in which ingredients are disseminated to consumers, for example the introduction of GMO legislation in the United States and Europe. In short, consumers can protect themselves against ingredients that might be harmful or a poor fit for their lifestyle choices or dietary restrictions, and they can also make informed, health-enhancing decisions by researching the most nutritious products available. SmartLabels will be especially helpful for consumers interested in whether the product they are considering contains allergens, ingredients that may be harmful to animals, ingredients that are environmentally unfriendly, or even genetically modified organisms (GMOs).Ĭonsumers will also have access to a product’s positive attributes, like how much fiber it contains or what percentage of daily vitamins it has. These product webpages will also be accessible to consumers via web search. The shopper will instantly access a SmartLabel landing page that lists additional details about the product, including manufacturing location or ingredient origin, as well as any updated claims or warnings.

SMART LABEL CREATOR DOWNLOAD CODE

Today, any shopper in a brick-and-mortar store interested in learning more details about a product’s attributes can scan a SmartLabel QR code on a mobile device. However, smartphones have changed these limitations. Until now, the product package structure, substrate, and size have confined the amount of product information that can be shared with a consumer.

Why? Because voluntary transparency not only builds consumer trust, but indicates a good faith effort to adhere to government regulations. In fact, many companies are realizing in order to survive, it’s becoming increasingly important to make their product information more transparent to the consumer. Smucker, Unilever, and Nestlé have already created SmartLabels and incorporated them into consumer packaging. Top consumer brands such as PepsiCo, J.M. SmartLabel is a simple, yet effective way to share a detailed list of ingredients and product attributes and thereby increase consumer trust. The SmartLabel Transparency Initiative is led by the Grocery Manufacturers Association (GMA). From company, to retailer, to consumer, there are many potential upsides to offering product transparency, and every consumer goods company or retailer should seriously consider participating. In response to increased consumer interest in product ingredients, many of the leading food, beverage and consumer product companies have already started to adopt a new method of sharing relevant product information: the SmartLabel Transparency Initiative. A seismic shift is about to take effect in the consumer goods marketplace, and companies who stay ahead of the curve are going to gain a significant advantage.

Smart label creator download